The Saint Lucia Tourism Authority (SLTA) has begun a new multi-year global partnership with Premier League and Champions Cup winners, Arsenal Football Club as its Official Destination Partner.
The agreement begins at the start of the 2026/27 season and aims to deliver significant global exposure for Saint Lucia, in places such as the United Kingdom, one of the island’s leading tourism markets.
Arsenal Football Club has one of the biggest global fan bases in the world with millions of supporters. As Saint Lucia looks to grow visitor numbers and bring the beauty and culture of the country to more people across the world, the official partnership means exposure to this network of receptive supporters to introduce them to Saint Lucia and ultimately drive economic benefits to the island’s tourism industry.
Beyond tourism, the agreement will also support the development of an Academy Hub in Saint Lucia, creating mentorship and pathways for young players to develop their talent and reach their full potential, creating a sense of pride and belonging.
As part of the partnership, Saint Lucia will benefit from brand visibility at Emirates Stadium, across Premier League, Women’s Super League and cup matches reaching millions worldwide, as well visibility across Arsenal’s digital platforms and channels.
The collaboration will also include exciting joint marketing campaigns, supporter engagement initiatives and international promotions, further amplifying the island’s “Let Her Inspire You” campaign through both men’s and women’s first teams.
Saint Lucia is known for its striking scenery of lush rainforests, volcanic mountains and golden beaches with much to see and do, thanks to its rich heritage and culture. Explore our website to find your special place in Saint Lucia and explore here for special offers from the UK and for direct hotel bookings click here.
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