Vision Statement
“To be a world renown leader in destination marketing.”
Mission Statement
Driving a strong tourism demand for Saint Lucia in the global marketplace by a highly motivated team of professionals, partnering with stakeholders to achieve sustainable Social, Environmental development and Economic growth.
Who We Are
The Saint Lucia Tourism Authority (SLTA) is responsible for marketing Saint Lucia as a leading global travel destination. Through strategic, data-driven campaigns and strong trade partnerships, the SLTA drives visitor arrivals and enhances the island’s international profile across key markets.
The Authority promotes diverse travel experiences including romance, adventure, wellness, yachting, and major events such as the Saint Lucia Jazz & Arts Festival and Lucian Carnival. It works closely with airlines, tour operators, and local stakeholders to deliver authentic, high-quality tourism experiences.
Through the SLTA’s leadership, Saint Lucia has earned 34 awards in romance, 4 in adventure tourism by the World Travel Awards, and scores of nominations across multiple niches, reinforcing its global appeal.
Committed to sustainable tourism, the SLTA supports initiatives that protect the island’s natural and cultural heritage while contributing to national economic growth and community tourism development.
