FOR IMMEDIATE RELEASE
SLAM Returns with Immersive Saint Lucia Experiences for Travel Advisors
Castries, 28 April 2026 – The Saint Lucia Tourism Authority (SLTA) is reaffirming its commitment to strengthening partnerships with the travel trade through its annual travel advisor incentive programme, Saint Lucia Advisors Months (SLAM). The programme runs from June through November and features attractive booking incentives alongside limited‑time offers, added perks and unbeatable value across the island’s hotels, restaurants and experiences.
Designed to immerse travel professionals in the authentic Saint Lucian experience, SLAM offers participating advisors the opportunity to discover the island’s rich culture, natural beauty and vibrant lifestyle first-hand. During their stay, advisors will enjoy curated land and sea excursions, guided tours and indulgent experiences showcasing the island’s diverse cuisine, tastes, sights and sounds.
The programme also features a dedicated day of structured site inspections at Saint Lucia’s award-winning hotels and resorts, including the newly introduced holistic wellness property, The LifeCo, and the exclusive 10-suite enclave, La Belle Helene by Windjammer Landing, enabling advisors to gain first-hand insight into accommodation and amenities they can confidently recommend to clients.
“This programme is one of our most impactful initiatives for deepening engagement with our valued travel partners,” said Louis E. A. Lewis, CEO of the Saint Lucia Tourism Authority. “By experiencing the destination first-hand, advisors are better equipped to authentically sell Saint Lucia’s unique blend of culture, adventure and hospitality. SLAM strengthens these relationships but also drives meaningful growth for our tourism sector by turning product knowledge into passion and bookings.”
Saint Lucia Advisors Months continues to be highly popular among travel advisors, offering the flexibility to plan visits around individual schedules, explore new developments or rediscover familiar favourites, and experience the destination exactly as their clients would. Through SLAM, the Saint Lucia Tourism Authority aims to inspire stronger destination advocacy and increased bookings to the island.
To participate in Saint Lucia Advisor Months and plan a visit, travel advisors are encouraged to visit stlucia.org or contact Racquel John at rjohn@stlucia.org.
SLAM Flip Booklet: https://heyzine.com/flip-book/031de6325c.html
About Saint Lucia: Saint Lucia, the only country in the world named after a woman, is renowned for its stunning natural beauty and vibrant culture. Situated in the Eastern Caribbean Sea, the island is famed for its lush rainforests, pristine beaches, and the iconic Pitons – a UNESCO World Heritage Site. Visitors can explore the island’s rich history and popular festivals, such as the Gros Islet Friday Night Street Party, Saint Lucia Jazz & Arts Festival, Lucian Carnival, and Creole Heritage Month. Signature activities include the highly Instagrammed mud baths at Sulphur Springs Park and heritage chocolate making. The island is recognized as the World’s Leading Honeymoon Destination and the Caribbean’s Leading Adventure Tourism Destination, and Olympic gold medalist Julien Alfred proudly serves as a Tourism Ambassador. Learn more at stlucia.org and follow us on Instagram and Facebook.
Media Contact:
Saint Lucia Tourism Authority
Geraine Georges
Public Relations Manager
ggeorges@stlucia.org | 17587135667
Shonelle Foster
Communications Officer
sfoster@stlucia.org | 17587292669
