Castries, Saint Lucia – 13 May 026 – The Saint Lucia Tourism Authority just announced the launch of its newly redesigned official destination website, stlucia.org. The announcement was made during the 44th CHTA Marketplace currently taking place from May 12-15. The website offers travellers, travel advisors and industry partners an enhanced digital experience that makes planning a Saint Lucia holiday more inspiring, seamless and intuitive than ever before.
It has been reimagined as a modern, user-friendly and interactive platform that reflects the essence of Saint Lucia, placing the destination’s offerings at visitors’ fingertips through immersive visuals, streamlined navigation and enriched content.
Key features include an improved interface, faster navigation, simplified search and intuitive trip-planning tools. Visitors can easily explore accommodation, attractions, events, dining and activities tailored to their interests, supported by vibrant imagery, video content and full mobile responsiveness for a seamless experience across all devices. The website is also highly interactive, providing direct access to the latest travel offers, exclusive promotions and seasonal packages, making it easier for travellers to plan and book their ideal Saint Lucia escape with confidence.
The launch of this new website coincides with the unveiling of Saint Lucia’s exciting campaign, “What Kind of Summer are You?” designed to inspire travellers to discover the island’s warmth, beauty and endless possibilities during the summer season.
The campaign speaks to travellers looking to recharge, explore, indulge in romance and flavour, or embrace adventure while creating lasting memories. It highlights a range of exceptional value-added offers, special deals and curated experiences across the island, encouraging visitors to choose Saint Lucia as their summer destination.
“Today marks an exciting new chapter in how we connect with travellers around the world,” said Louis E A Lewis, CEO of the Saint Lucia Tourism Authority. “Our new website elevates Saint Lucia’s digital presence, and serves as a dynamic platform for storytelling, inspiration and conversion. Coupled with our summer campaign, we are inviting travellers to experience the very best of Saint Lucia, with exceptional value and unforgettable experiences awaiting them.”
As global travellers increasingly rely on digital platforms to research and plan their holidays, the Saint Lucia Tourism Authority remains committed to innovation, accessibility and delivering world-class destination marketing.
Travellers are encouraged to visit stlucia.org to explore the new website, discover exclusive summer offers and begin planning their next Saint Lucian escape.
About Saint Lucia: Saint Lucia, the only country in the world named after a woman, is renowned for its stunning natural beauty and vibrant culture. Situated in the Eastern Caribbean Sea, the island is famed for its lush rainforests, pristine beaches, and the iconic Pitons – a UNESCO World Heritage Site. Visitors can explore the island’s rich history and popular festivals, such as the Gros Islet Friday Night Street Party, Saint Lucia Jazz & Arts Festival, Lucian Carnival, and Creole Heritage Month. Signature activities include the highly Instagrammed mud baths at Sulphur Springs Park and heritage chocolate making. The island is recognized as the World’s Leading Honeymoon Destination and the Caribbean’s Leading Adventure Tourism Destination, and Olympic gold medalist Julien Alfred proudly serves as a Tourism Ambassador. Learn more at stlucia.org and follow us on Instagram and Facebook.
Media Contact:
Saint Lucia Tourism Authority
Geraine Georges
Public Relations Manager
ggeorges@stlucia.org | 17587135667
Shonelle Foster
Communications Officer
sfoster@stlucia.org | 17587292669
